When consumers believe the product is good enough, businesses struggle to innovate their way to increasing sales. We explore the case of diminishing returns as consumer tech reaches peak innovation.
After Samsung Note 20 Ultra (2020) and Apple iPhone X (2017), every upgrade has shown diminishing returns. Apple and Samsung should focus on releasing robust software updates instead. A new smartphone should be released every 4 or 5 years, but I guess they're all doing what's best for business, not what's best for consumers.
After Samsung Note 20 Ultra (2020) and Apple iPhone X (2017), every upgrade has shown diminishing returns. Apple and Samsung should focus on releasing robust software updates instead. A new smartphone should be released every 4 or 5 years, but I guess they're all doing what's best for business, not what's best for consumers.